We help SaaS companies grow predictably with Google Ads

Around 2021, the way Google Ads works changed fundamentally. With the introduction of the Hagakure principles, the role of the marketer shifted. Less manual steering. More focus on structure, data, and intent.

For Google Ads, this means that success no longer lies in weekly campaign tweaking, but in creating the right conditions. Logically structured accounts. Clear objectives. Reliable data. Only then can Google’s machine learning do what it does best.

At Valoryte, we use these principles as a starting point, not as dogma. AI makes decisions at scale, but only within deliberately designed frameworks. Without those frameworks, AI primarily optimizes for speed, not necessarily for quality or profitability.

The result is not magic, but control.

• The right message.
• At the right moment.
• For the right person.

Hansakure: from experiment to proven method

When Google Ads fundamentally changed around 2021 due to the Hagakure principles, it became clear that old ways of working were no longer sufficient. Manual optimization gave way to steering on structure, data, and scale.

Valoryte did not approach this shift theoretically, but tested it in practice. Within an existing SaaS account, the approach was introduced as a controlled A/B test, comparing a traditional account structure with a Hagakure driven setup. The outcome was clear. The number of new subscriptions doubled, without increasing the media budget.

That result was no coincidence and not a one off spike. It showed what becomes possible when AI is given the right conditions. Structure, volume, and clear objectives, instead of constant manual corrections.

Based on this experience, Hansakure was born. Not a rigid framework to follow blindly, but a refined way of working where strategy, AI, and data come together. Always with the same goal. Making Google Ads structurally contribute to profitable growth.

The approach consists of four logical phases.

1. The Blueprint

We map the full situation. Not just the account, but also everything around it. Goals, data, conversions, and friction points that cost money. No assumptions, but ownership.

2. The Foundation

We build the base for a scalable and profitable account. Structure, tracking, and sufficient volume, so AI can learn where value is created and who the right customers are.

3. Building the Skyscraper

Based on real data, we refine and scale. More reach where it pays off, sharper timing, and more relevant ads. What is structurally unprofitable is removed.

4. The Sky is the Limit

Once scalability is proven, we fully leverage Google’s AI. Smart growth, with full transparency in results and clear advice aligned with your business goals.

Hansakure is not a promise. It is a way of working that has been tested, validated, and continuously sharpened in practice.

Strategy, AI, and data. Built for SaaS growth.

Examples after Hansakure went live