We help SaaS companies grow predictably with Google Ads
Google Ads, without the hassle
Full transparency
Data driven
Senior-led approach
Ready for predictable growth with Google Ads?
Are you a founder, CEO, or marketing manager at a SaaS company?
Tired of Google Ads that drive traffic, but not high-quality signups or demos?
Have you worked with agencies before that didn’t understand MRR, CAC, and scalability?
Do you want to grow without guessing every month where your budget is going?
With Valoryte, you hand over Google Ads to a partner who understands SaaS.
No juniors on your account.
No empty promises.
Just senior expertise, full transparency, and decisions driven by data and results.
No words. Just data.
Jorn Leemkuil
Saas
Result: 175% increase in margin within 3 months
Stefan
Lead gen
Result: 4× more leads
Wilbart van Rijswijk
Fashion
Result: 210% growth
Trusted by leading brands
"The decision to start working with Hans on Google Ads for our fast growing company was made quickly.
His broad experience and knowledge create a strong sense of trust. Hans is direct, fast, and takes decisive action. That makes him very pleasant to work with.
As a creative party, we value being able to spar with him, come up with smart applications, and continuously adapt to a changing market and the opportunities that come with it."
Maarten Verhey
Executive Director / Founder
GIG creative film production
"We already had our account well organized, but we were looking for an expert who could get the maximum out of it. Hans delivered this by using smart techniques, resulting in higher revenues."
Jean-Paul Klerks,
Co-Founcer
NIE Number Fast
"Hans successfully optimized the SEA campaigns for Mijnwebwinkel in the Netherlands and Belgium based on the Hagakure and Performance Max methodologies. This led to a positive impact on our cost per acquisition (CPA) and an increase in ROAS.
Hans is a data driven marketer who translates his vision into a clear online strategy and adjusts where needed. In addition, Hans is simply a great external colleague to strengthen your marketing team."
Mathijs Wilmink
Head of Brand & Marketing
Mijnwebwinkel
Valoryte is built for SaaS growth with Google Ads.
Valoryte helps SaaS companies use Google Ads as a predictable growth channel.
Not focused on isolated clicks or short-term wins, but on control, scalability, and healthy CAC in relation to MRR.
Valoryte’s approach is built on more than ten years of experience managing complex Google Ads accounts and large budgets. That experience led to one clear insight. Google Ads only works when it is part of the bigger picture. Campaigns that don’t contribute to structural growth are noise.
That is why Valoryte focuses exclusively on Google Ads for SaaS. Not because other channels don’t matter, but because Google Ads needs to be mastered in detail to become consistently profitable. That focus leads to sharper decisions, better data, and less waste.
At Valoryte, you always work with senior specialists. No juniors learning on your budget and no stories without substance. Decisions are measurable, explainable, and aimed at growth. What doesn’t contribute, we leave out. Every euro must be logically defensible.
Looking for a Google Ads partner who understands SaaS, takes responsibility, and grows with your ambitions? Then Valoryte is built for you.
AI as a foundation, not a sales pitch
AI is no longer optional in Google Ads. The question is no longer whether you use it, but whether you use it well.
At Valoryte, we don’t see AI as a trick, but as an accelerator. Only when account structure, data, and objectives are set up correctly can Google’s machine learning do what it does best. Without that foundation, AI mainly optimizes noise.
That’s why we work with a proven approach focused on control and scalability. Not a rigid framework, but a logical growth path that evolves with your SaaS business.
Internally, we call this Hansakure. A refined way of working, shaped by years of experience, aimed at sustainable growth rather than short-term spikes.
Our approach consists of four phases:
The Blueprint
Clear objectives, SaaS metrics, and a realistic growth path. No campaigns without context.
The Foundation
Structure, tracking, and data in place. This is where most accounts fall short.
Building the Skyscraper
Scaling intelligently with AI, controlled experimentation, and continuous optimization of CAC and MRR.
The Sky is the Limit
Deepening, expansion, and refinement once scalable returns are proven.
Get in touch
Ready to gain more control over your Google Ads?
Schedule an introduction and see if Valoryte is the right fit for your SaaS.
You can also reach out anytime at hans@valoryte.com