We help SaaS companies grow predictably with Google Ads

Background
PetBase is the most secure pet database in the Netherlands. Owners of microchipped pets can easily register their animal, so lost pets find their way home faster, without hidden costs.

For years, the focus was entirely on technology. Marketing lag behind. In 2024, Denis and Jorn decided this had to change. To truly help pets and their owners, they needed to become more visible. Jorn set up the first campaigns himself and saw potential, but knew there was much more possible.

Approach

• Application of the Hansakure method.
• Conversion tracking set up accurately.
• Started with a profitable search campaign, then scaled up.
• Expansion with Performance Max for additional reach.
• In November, a new homepage was developed that better matched the target audience and campaigns.

Results

• +232% revenue growth
• +175% margin after ad spend
• Every month outperformed the previous one, even outside the traditional high season.

Background
Hippe Beebjes has been selling trendy children’s clothing for years. Owner Wilbart managed the campaigns himself, but noticed there was more potential to unlock. Just before the peak season, he brought in Valoryte to take the account to the next level.

Approach

• The product feed was fully optimized.
• Brand terms were excluded from the Performance Max campaign.
• Focus shifted from brand traffic to profitable Shopping clicks.

Results

+210% revenue growth compared to the previous year, right in the peak season.

Client quote

“Glad that Hans handles everything with such dedication and does not accept loose ends.”
Wilbart

Background
Mike has been building high quality escape rooms for years. With Escaperoom Alkmaar (6 rooms) and the recently opened Escaperoom Drachten (3 rooms), the foundation was strong, but there was still room for more bookings. For Alkmaar, only a standard Smart campaign was running, and Mike knew there was more to gain.

Approach

• First the basics: measurement and tracking were set up properly for both locations.
  New campaigns were created and launched.
  Month 1: data collection.
  Month 2: optimization and refined targeting.
  Month 3: scaling and harvesting results.

Results

- Drachten

• Start: 24 bookings in the first month, already above expectations.
• After optimizations: 63 bookings per month.
• With the same budget, ROAS more than doubled and well below the target CPA.

- Alkmaar

• Started later due to technical issues.
• Using the learnings from Drachten, the account was scaled quickly: from 0 to 130 bookings per month.

Background
Stefan helps connect administrators (bewindvoerders) with their clients. Initially, he set up Google Ads campaigns himself, but without the desired results. Because each region and each administrator has its own dynamics, there was significant potential to approach this in a smarter way.

Approach

• Two structures were tested.
  • Each administrator with its own campaign.
  • All campaigns grouped together.
• A choice was made for the variant in which Google’s algorithm could learn and optimize most effectively.
• Campaigns were continuously monitored and further developed.

Results

• 4x as many leads within one year using the same budget.
• 150% lower cost per lead compared to the original approach.

Client quote

“Hans truly proved his value for us. He listens critically to the stated goals, asks the right questions, and ultimately delivers advice based on his own experience. That is real added value.”
Stefan

Background
Prima Diervoeding is a young brand focused on high quality pet food. In the early years, they worked with several marketing agencies, but the results fell short of expectations.

Approach

• Analysis of previous agency strategies and results.
• Complete restructuring of campaigns and the shopping feed.
• Conversion tracking set up correctly to make data truly insightful.
• Campaigns scaled step by step once the foundation was in place.

Results

• +120% revenue growth in 3 months.
• Higher ROAS and better insight into consumer behavior, from click to purchase.
• Stronger results and a solid foundation for sustainable growth.

Background
Sportiek Reizen is a tour operator specialized in winter sports package trips to France. Due to Covid, the Google Ads campaigns had been running at a lower level for several years. Anne managed the campaigns herself for a long time, but because of growth ambitions and lack of time, Anne and Maikel decided to outsource the management.

Approach

• Fast execution, as the booking season had already started.
• Modernization of the account and improved visibility across all destinations.
• Due to technical limitations, a manual setup was chosen within a Hagakure style structure.

Results

• +35% growth in booking value compared to previous seasons.
• More reach and website traffic.
• +27% profit growth from Google Ads, despite a higher budget.